#NFF2012
THE WORLD'S FIRST LIVE THRILLER DIRECTED VIA TWITTER
‘s werelds eerste live thriller, geregisseerd via Twitter

MISSION

create a campaign to bring the audience closer to the DUTCH FILM festival

In 2012, the city of Utrecht hosts the 32th edition of the Dutch Film Festival. For many, the festival appears to be a glamorous affair that’s exclusive for the stars, and not for them. How can we make them feel part of the event?

MISSIE

IDEA

Let’s give viewers across the Netherlands control over a live feature film

During 90 minutes, everyone can direct 12 of Holland’s most famous film actors. In real-time, through Twitter.
The best tweets to #NFF2012 are executed live on set. The film has a one-time premiere, live on national TV and online.

IDEE

RESULTS

A new social media concept
with live TV & SECOND screen

  • Generating over €500.000 in free publicity, reaching millions
  • Worldwide trending topic
  • During the live event, the film generated
    1 tweet per second
  • Thousands of participating viewers
  • The festival succesfully attracted visitors from all demographics

RESULTATEN

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